Where once people only associated Ipoh with tin mines or taugeh, this charming city has proven it has many other attractions. What’s more, it has been featured in various international publications.
This time round, it is The New York Times (NYT). In the story titled Why Ipoh, Malaysia should be on your travel radar the writer writes about how Ipoh has grown from a sleepy village in the Kinta Valley to become one of the country’s hippest destinations.
State Tourism, Arts, Culture, Communications and Multimedia Committee chairman Datuk Nolee Ashilin Mohamed Radzi described the write-up as fantastic promotion and marketing for Ipoh.
“It shows Ipoh is fast becoming a name that is bandied about in international markets,” she told Malay Mail.
She noted that this was not the first time Ipoh was recognised and written about by international publications.
“In 2014, Kathleen Peddicord, the founder of the Live and Invest Overseas publishing group, had published on money.usnews.com that Ipoh was one of the nine most affordable places to retire in the world,” she said.
“In 2016, Lonely Planet named Ipoh as one of the best destinations in Asia,” she added.
Nolee added that the NYT writer did his homework well.
“He articulated how Ipoh started from tin mining to what the government has done today,” she said.
“What is more important is how local talents led to the production of home-grown products that are of international standards that can be savoured by international visitors,” she added.
Perak Tourism Association president Datuk Mohammad Odzman Abdul Kadir, meanwhile, said the write-up should spur the people here to continue to do and be their best.
“When you meet tourists, greet them and ask about their visit to the city,” he said.
“We want more people to visit us as word of mouth is better than promotion and advertising,” he added.
He also called on the stakeholders to look at how to further improve the city.
“Where are the shortfalls… be it service, cleanliness, welcoming people and facilities that need to be upgraded,” he said.